Business Management

The Business Management programme offered by Wroclaw University of Economics is designed to provide students with practical knowledge and skills in all aspects of modern business and organisational management. The programme is taught by a team of highly experienced teachers from both Poland and abroad, who use active teaching methods such as problem-based learning, business simulations and VR to enhance the students' learning experience.

The programme has a strong innovation and entrepreneurship component, which is strengthened by close cooperation with business partners and a mentoring programme. The aim is to develop practical knowledge in the core areas of management, including strategy, marketing, HR, project management, leadership and sustainability. The programme is delivered in a full-time mode of study.

The Business Management programme offers students five specialisation modules, which are tailored to meet the demands of the modern business world. These specialisation modules include Project and Process Manager, HR Business Partner, Innovation and Start-ups Leader, Marketing Communications Specialist, and Digital Marketer. The programme also offers flexibility in the choice of specialisation modules, as students can choose modules based on their interests.

The programme's Digital Marketer specialisation module is focused on the digital market, which has become one of the pillars of today's economy. Within this module, students will learn how to integrate different digital media, create marketing content, develop digital campaigns and do social media planning. The specialisation module also aims to equip students with skills that will enable them to form a digital marketing plan to manage digital marketing performance efficiently.

The Innovation and Start-ups Leader specialisation module is designed for students who are interested in market innovation and creativity or are considering starting their own business. This module provides knowledge on the creation of innovative business ideas that are tailored to the needs of changing markets. Students will learn how to establish an innovative start-up, manage the process of generating and commercialising business ideas and how to obtain funds. Completing the module will help students start their own business or become an innovation broker or manager.

The HR Business Partner specialisation module prepares students to become an HR Business Partner in various organisations. It develops skills such as recruitment, employee development, coaching/mentoring and performance appraisal. The module enhances students' competencies by developing skills, knowledge and attitudes that are most needed to perform the work of an HR Business Partner.

Overall, the Business Management programme prepares graduates to take on entrepreneurial and managerial roles in both businesses and non-profit organisations. Graduates will have a thorough understanding of how to manage people and tasks to achieve organisational goals. They will have developed strong competences in innovation, strategy, marketing, HR and sustainability and will be equipped to assume managerial positions in organisations of their choosing. The programme is accredited by the International Project Management Association, and students can take the IPMA certification exam and earn a Marketplace Simulations digital badge.