Business and Digital Analytics

The Bachelor's degree program is designed for individuals who seek to work in a global and intercultural setting, whether it be in multinational corporations or domestic businesses. This program addresses two significant and current needs of the job market - the ability to function effectively in the digital landscape of industry 4.0 and beyond, and the ability to analyze and evaluate an organization's operations to increase efficiency. Graduates of this program will possess highly sought-after skills that employers actively seek. In today's business landscape, many companies require employees who possess competencies related to data analysis, and the knowledge and skills gained from studying Business and Digital Analytics can be applied in various industries. Graduates of this program will have the flexibility to use their competencies in different companies and industries. They can expect to find employment in modern, professionally managed companies that operate in international and multicultural environments.