Journalism and Social Communication - Market Communication

The Master in Journalism and Social Communication with a specialization in Market Communication is a program that focuses on providing students with the necessary skills and knowledge to excel in the digital age of communication. The curriculum is designed to teach students about the latest forms, standards, and formats of online journalism, as well as public relations tools on the web and e-marketing techniques.

One of the key features of this program is its emphasis on the ethical and legal aspects of communication in the digital age. Students will learn about the tools for testing and measuring the effects of online communication, as well as how to create and manage content on social media. They will also gain insight into the art of building a personal brand and creating the image of an organization in traditional and social media.

The program is aimed at media managers, information brokers, big data journalists, producers, and presenters. However, it also caters to individuals who are responsible for building the image of an organization, such as content creators, social media profile managers, brand managers, and media planners, both full-time employees and freelancers.

In today's world, where virtually anyone can be found on the internet, it is crucial to take care of the data available online. Therefore, specialists in this field play a vital role in ensuring that an organization's image is protected and portrayed positively on all online platforms.

The Master in Journalism and Social Communication with a specialization in Market Communication provides a wide range of career opportunities, including working as a competent employee in the communication department of an organization, a specialist running profiles on social media, a spokesperson representing the organization, a media relations specialist, or an employee of a public relations agency specializing in crisis management.

The program's key features include building information and image campaigns, preparing effective press conferences, lobbying and sponsorship, corporate identity, and an E-PR workshop. Overall, this program is an excellent choice for individuals seeking to develop their skills and knowledge in the field of market communication and gain a competitive edge in the dynamic world of digital communication.