Journalism and Social Communication - Trendwatching and Data Analyses English

The Master's programme in Trendwatching and Data Analyses offered by the University of Lower Silesia is a two-year graduate programme that provides a unique blend of knowledge in the fields of economics, communications, digital marketing, public relations, statistics, and new technologies. The programme offers both full-time and part-time options and is designed to equip students with key and full competencies in big data analysis, interpretation, and visualization.

The curriculum is innovative and incorporates software tools dedicated to personal branding, social and mobile marketing, viral and buzz marketing, content management and creation, video marketing, trendwatching, and trendsetting in selected areas like fashion, design, motorization, and sports. Students will also gain familiarity with cultural and marketing trends and gain an in-depth understanding of trends formation and proliferation, lifestyles, forecasting, and managing the future.

The programme is taught by renowned international faculty from prestigious institutions like the University of Glasgow, Georgia Institute of Technology, and the University of Tel-Aviv. Additionally, industry experts are involved in teaching, and students get the opportunity to undertake internships under the wings of local leaders in e-commerce and advertising, big data analysis, mobile and interactive solutions, trendwatching, and media monitoring.

The University of Lower Silesia provides up-to-date equipment and software, a vibrant community of professionals and researchers, and a rapidly developing city with numerous working opportunities. The programme also promotes start-up culture, professional events, international atmosphere, and offers Erasmus semester programmes and up to one-year internships in universities and enterprises all over Europe.

The selected courses in the programme include design thinking, data communication, drone journalism and aerial photography, data mining techniques, and web analytics, among others. The programme also covers corporate identity, e-PR, protection of personal data and privacy laws, lifestyles, occupations of the future, psychology of information, web content design and marketing, foresight, and managing the future, new technologies in marketing and PR, and electronic PR workshops.

Overall, the programme aims to produce competent graduates who can work as data scientists, market researchers, trend analysts, and social media managers in various organizations. According to the LinkedIn Report, Data Scientist is named the most promising job of 2019 in America, which indicates the potential for career growth and opportunities in this field.